During my tenure as Director of Motion at Design Studio, I directed the freestyle, freeride, race, and Head brand launch films, showcasing their products and the people who use them. The filming featured Head's professional athletes, including world-class talents Aksel Lund Svindal and Lindsey Vonn. I approach live action in the same way as directing CG and motion films, using it as another powerful tool to evoke emotion and convey a brand's story.